Why is Craft Beer So Popular?
What is craft beer? Well, it depends on who you ask. It started back in the 1970s, but you only saw it in the 1990s. Craft beer is generally made with traditional ingredients like malted barley; interesting and sometimes non-traditional ingredients are often added for distinctiveness.
Craft beer focuses on the richness of flavor and overall quality, regardless of production costs. So, they invest the time and energy required to maintain or improve the quality of the beer instead of concentrating on huge marketing campaigns. The craft beer breweries have more refined recipes with a lot of extra taste, giving the room for extra alcohol percentages. This is the reason why most craft beers you see will have a higher alcohol content than regular beer brands.
The history of modern-day craft beer in the United States began in the 1960s when Fritz Maytag decided to buy the Anchor Brewing Company in San Francisco, starting the craft beer revolution. He proved that Americans were ready for a different kind of beer, beer with flavor, diversity and history. Craft beer has been rising in popularity, but it is not a fad, and it is a product that is here to stay. With craft beer, consumers can experiment with a huge diversity of beer styles and taste profiles.