What a School LED Sign Can Do
Even with the Internet, social media, and e-mail serving as standard methods of rapid communication, signs have not lost any of their power to share messages. In fact, signs are still more relevant than ever for communicating with the public, and in some cases, burnout with the Internet may cause a person to appreciate signs more. After all, no one can get a computer virus from looking at a sign, and a billboard isn’t spying on anyone’s online activities. A lot of market research has gone into finding out how signs can more effectively communicate with consumers of all kinds, and signs vary in their contents and nature. School LED signs, for example, are an eye-catching way to share info, and houses of worship such as churches or synagogues may use them too, like church marquee signs. How can signs such as school LED signs or billboards have an impact on viewers?
Ad Power of Signs
Advertising is an important investment for any company or brand, so of course plenty of research has gone into exploring its power and potential, including signs. Even though most consumers use the Internet, people still go outside for work, shopping, school, and more, and while out there, these consumers are going to look at signs. For example, it has been determined that nearly 85% of a company’s customers live within a five-mile radius of that company, so the signs that it sets up will reach a generous share of its customers even without online marketing being done. And of course, small business that have only one location really only need to advertise to local consumers. A coffee shop in Seattle, for example, won’t launch an expensive online campaign so that coffee drinkers in Dallas or Boston see it, too. In fact, the value of on-site signage is roughly equal to 24 full-page newspaper ads a year, and many consumers go into a shop because of the sign that they saw. Many drivers on roads and highways don’t have much else to look at, so they often observe the billboards that they pass. Many local attractions and even political candidates make use of these billboards, and many surveyed voters said that they first learned of a candidate due to their billboard ad.
Types of Signs
There is more than one way to make a sign, and signs vary in their size, their contents, and even whether they’re indoors or outdoors and whether they are electrical. One interesting trend is that a sign’s quality is important to consumers, and consumers believe that a fun and good-quality sign strongly suggests a good-quality brand or store to go with it. Good signs, in short, instill consumer confidence, while shoddy or ugly signs send the message “if we can’t even be bothered to make a good sign, we’re a bad company.” Signs may also vary based on where they are placed, and some signs are on top of a company’s roof or on a tall pole to get viewers’ attention and help draw them to the property’s location. Other times, a sign may be right over the establishment’s door, such as restaurants. In other cases still, a sign is a smaller one that is placed on the sidewalk so that pedestrians can see it. Such signs may be common for small coffee shops or sandwich shops, for example, may set out such signs with chalk boards on them and write new messages for flavors of the day or new deals.
What about electronic signs, such as school LED signs? School LED signs can do a lot of good, and a scrolling marquee is a fine way to share information with students and their parents. An upcoming home football game, for example, may be advertised in this manner, or an early release day or even an upcoming canceled school day. Houses of worship such as churches, synagogues, mosques, and more across the United States may make use of signs for similar messages to its attendees. These signs glow brightly with their LEDs, and this makes them easy to see and attractive even in low lighting conditions such as night or rain. Such signs need power, though, and the user must factor this into their electric bill.