Three Ways Custom Packaging Can Benefit Your Business

There’s no denying that Americans love to drink coffee. As a boon for the food industry at a time when other drinks such as soda and bottled water are in decline, coffee has come roaring back in popularity since a decline in the mid 90s. Forty six percent of American workers say coffee helps them stay productive at work and more than half of Americans older than 18 drink coffee every day.

While coffee is a popular drink of choice, a big reason for its popularity is its packaging and labels. Well known brands are easily recognizable in a store and customers tend to trust products they are familiar with.

There are many benefits to having professional custom packaging for products. At the end of the day, if a customer recognizes a company’s product, they’re more likely to trust it and ultimately that means profits for that company. Packaging is the third largest industry in the United States and annually, 95 percent of new products fail. It’s a safe bet packaging plays a part in that.
To make your products stand out, here are three reasons why custom packaging and labels could help your business:

  • Easy Creation: Many professional label and packaging companies make it very easy to create a custom product label or package for a company. Whether you’re dealing with makeup packaging, cosmetic packaging, food packaging or some other type, packaging companies can create packaging mockups that can be customized to whatever size, shape or color a company is looking for.
  • Fitting The Product: Labels and packaging can be designed and customized in a way that fits a company’s products perfectly. Packaging come in all shapes and sizes to fit a company’s needs, whether you need something basic like shrink wrap packaging or something more customized.

    Not sure what type of packaging you need? Companies can create a variety of packaging mockups to give your business some options, including a 3D product mockup. Packaging mockups will help your vision for your company’s packaging needs become a reality. Ultimately, you want something that’s going to showcase your product and fit your needs.

  • Professional look: Packaging can say everything about a product. Eighty five percent of shoppers said their purchase decisions are informed by reading a product package while shopping. Additionally, a 2016 study by West Rock Consumer Insights revealed that 66 percent of customers have tried a new product because the packaging caught their eye. Well known coffee brands like Maxwell House and Folgers are well known for a reason. Sure they have effectively marketing on TV, but their coffee packaging design is also instantly recognizable.

What does that mean for a business? It means that creative custom packaging can go a long way in catching someone’s attention. The West Rock study also found that 26 percent of people said the packaging of a product is extremely important to their overall satisfaction. There’s a reason customers trust well-established companies and it has a lot to do with the familiarity of their packaging and product labels. User-friendly packaging and professional bag labels that list a product’s name and ingredients can tell customers everything they need to know if they pick up your product.

If your company is looking for a new way to showcase it’s products, contacting a packaging company and having some packaging mockups done will get you well on your way to creating something that’s unique, attention-grabbing and fits the needs of your company. Packaging will not only make your wares more appealing, but customers will come to trust your products since they can pick something up, read the label and know exactly what ingredients are in the products you’re selling.

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