The Best SEO Companies Do More Than Help Bolster Rankings
In what might seem like a surprising trend, a staggering 88% of small business owners are also the primary marketer. Considering the importance of advertising and marketing in today’s competitive marketplace – in 2011, companies spent more than six billion dollars on advertising alone – handling the responsibilities of an owner and marketer can prove to be a mistake. Because of that, getting help from reliable SEO companies will almost always prove to be a wise decision. SEO marketing is difficult, and there are several benefits to partnering with experts.
High Quality Content
During the past few years, SEO companies mostly produced content that had keywords jammed into articles and blogs and overall writing quality had little effect on rankings. But, thanks to Google updates like Penguin and Hummingbird, producing high quality content is a must. Unfortunately, many small businesses simply lack creative personnel who can produce good work. As a result, SEO firms that are comprised of talented and experienced writers can be a valuable resource.
Free Up Resources
By choosing to outsource SEO work, owners who already have a lot on their plate will be able to spend more time and devote more in-house resources to other areas. One of the realities of SEO is that it requires a lot of time and work, and many small businesses simply don’t have room in their schedule to handle it. By hiring affordable SEO optimisation experts, businesses will be able to spend more time focusing on areas that make them unique, like sales and customer service. Doing so could help them build a larger, and more loyal, customer base.
Build a Well-Rounded Online Presence
In 2011, companies spent more than six billion dollars on advertising. This means that it can be quite difficult for small businesses to build a marketing campaign that helps them stand out. To do that, they will have to work with marketing firms who can help build a social media presence, and maybe even an email marketing campaign, since 93% of people prefer to communicate with companies via email, rather than on social media. Finding the right combination of strategies is vital for growing businesses, and focusing solely on SEO will not be sufficient.
Internet marketing provides many challenges for small business owners looking to attract new customers. However, if they are able to do so, they should see tremendous gains. Finding the right SEO companies, particularly those who offer a wide range of services, should prove to be the best first step for accomplishing that. More info like this: Bend seo
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