Discover the Difference a Custom Exhibit Design Can Make
Trade shows, vendor shows, buyer shows, home shows – they are all for companies to get their products and services in front of the right people. These shows may cater to wholesalers, buyers, companies looking for manufacturers, or direct consumers. There is a wide range of shows in nearly every industry that covers every aspect of that industry. Shows may range from small community shows to enormous annual events in cities like New York or Las Vegas.
For companies that serious about getting exposure and increasing sales, these shows are essential for networking and customer acquisition. The average company now allocates over 30% of their marketing budget to events and exhibits. This money covers booth rental, marketing material, and a custom exhibit design, which is essential.
According to a recent study, a trade show visitor spends an average of 9.5 hours walking around the show and looking at exhibits. Additionally, there are approximately 2 visitors per 100 square feet on the exhibit floor. That is why having a custom exhibit design that stands out is so essential. You need people to remember you, your company and your product or service.
Your booth needs to provide visitors with an experience they won’t forget. This can be accomplished with your signage, booth layout, marketing material, activities, demonstrations, and so much more. Participating in a trade show can be very expensive. However, if you do it successfully, the payoff is well worth the price.
An interactive exhibit design service can work with out to increase the ability you will have to draw visitors into your booth. You need to give them a reason to talk to you other than a free pencil. The exhibit design can make or break the entire experience for you and your company.
Do it right the first time by presenting a trade show exhibit design that gets measurable results. When designing your exhibit and signage there are a few things to keep in mind. First, all your material needs to be eye-catching and easy to read quickly. Visitors should be able to learn your company name and what you offer while walking.
The font size used for banners and signage should be one inch per foot away the viewer will stand when viewing the booth. For example, if the visitor will be standing five feet away, the font should be at least five inches. Additionally, Sans-serif fonts such as Helvetica are considered the most readable and appropriate for signage and marketing material.
Written content and graphics should also include ample white space. White space literally refers to empty space. White space makes the graphic more readable and easy to understand quickly. One study suggests that graphics should contain at least 40% white space.
Before jumping into a custom exhibit design, work with an interactive exhibit design service to learn your options and decide what would be truly best for your business.