3 Important Tips for Accomplishing Your Trade Show Exhibit Goals
Did you know that in the average U.S. trade show, visitors will spend nearly 10 hours (9.5) on average viewing exhibits? These events are a unique opportunity for companies to showcase themselves. Unlike with many other ads spaces, where consumers are actively seeking to avoid the advertisement, these trade show display exhibits are specifically displaying to people already interested in learning more about what you have to say — an engaged audience.
That said: there are a lot of ways you can improve your approach to trade show booth designs so that you can generate more leads and accomplish the goals you set out with. Here are a few important tips to keep in mind.
Dominate With Swag
Let?s be real: everyone likes promotional items! Promotional items are important to have, though, and not just because potential clients want a free pen. These items can help keep your company on their mind — they also get people to your booth, period. Most people are open to chatting and this can potentially serve as an important point to convince them of what you?re selling. Similarly, if you want to give away larger prizes, make it into a game for participants — whether that?s by using a spinning wheel or some other gimmick.
Have a Way to Demo Your Product
Do you have a product or service that you can demo during your trade show exhibit display appearance? There can be real value in showing the audience the value that your service offers. Even if the trade show is a difficult place to display your wares (software companies will often run into this issue), try and think of unique ways to make your booth a bit more interactive and focused on what you?re trying to sell.
Don?t Forget to Close
One of the biggest issues in any industry of sales tends to be closing on sales after leads are generated. Studies have shown that about 80% of leads are never properly followed up on — and these leads are typically being handled by people experienced in sales! Make sure that if you obtain a list of client emails for a newsletter, or phone numbers, etc., someone is following up on that list within 48 hours of your trade show display exhibits getting packed up.
Trade show rental booths can be a great opportunity for your company if you approach them correctly.