Digital Marketing Why It Helps Companies

By on February 11, 2018

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Marketing. It conjures up to mind a team of men in a room, drinking whiskey, and coming up with advertising campaigns that will change the public’s views about a terrible substance. Fortunately, these are advertisers, a certain component of marketing but not the entire discipline. Marketing involves more than just advertising. It involves finance.

Marketing is what allows advertisers to do what they do. Marketing involves research into the finances of the company, the type of audiences for that company, the type of advertising that might do well for the company, those advertising channels, the type of campaigns that would benefit the company.

Marketing involves looking into the finances of the company, to see what works and what doesn’t. The finances of the company may be tied to the particular advertising campaigns that the company has run. This link is due to the customer purchased a product or a service from a company.

There is marketing for the physical world, where individuals are walking along streets (where signs could be put up), to a physical store (where banner ads and other marketing tools are possible), to buy a physical products (which may have packaging that is marketed to people).

There is digital marketing, which involves the online world. Digital marketing is difficult, for numerous reasons. This is a quote that shows the struggles of digital marketers in an increasingly crowded marketplace. It is:

Asked to name their number-one challenge, 15% of digital marketers said ?meeting the expectations of the always-connected customer,? 14% chose ?executing consistent campaigns that drive desired business outcomes? and 13% cited the proliferation of channels across paid, owned and earned media.

These are broad challenges faced by digital marketers. The first is fairly straightforward in theory. There are people who never get off social media or the online marketplace. They are on there for hours straight, viewing different videos, different pictures, different websites, different advertising campaigns.

Reaching these people is difficult. There are some statistics that show this. They are:

  • 83% of consumers reported that they have had a “bad experience with social media marketing”.
  • The average buyer consults 11 consumer reviews on their path to purchase.
  • Nearly half (46%) of people say a website?s design is their number one criterion for determining the credibility of a company.
  • 80% of consumers do ?a lot? of online research for major purchase decisions, and 46% say they count on social media when making such choices.

Consumers that are always connected possibly have more experience with different kinds of websites, different kinds of social media posts, different kinds of advertising campaigns. They’ve seen a great deal of it and have the eye for what works and what doesn’t, at least for them. They have seen a great deal of content.

Clearly, executing effective online marketing campaigns for customers is a significant issue. But a significant issue for online customers has to do with the sheer amount of channels themselves. These channels can include social media accounts, like Facebook and Instagram (there are at least two more major ones), and search engine advertising.

With a limited amount of resources, making the right campaign count is important, and that is difficult with the sheer amount of channels that are available for advertising. This is a significant issue for online marketers, who may struggle to find the right audience or how to entice the right audience to buy a product.

There are other statistics worth noting, specifically about one of the most important parts of digital marketing: the website. They are:

  • Nearly half (46%) of people say a website?s design is their number one criterion for determining the credibility of a company.
  • Your website needs to tell your customers what you do in three seconds or less.40% of people will abandon a web page if it takes more than three seconds to load.
  • 62% of companies that designed a website specifically for mobile had increased sales.

There are terms associated with digital marketing, online marketing, websites, and more. They are web design, website design, web marketing solutions, SEO, SEO company, branding management, branding, digital marketing team, digital marketing solution, company brand, importance of building your brand, and more.

Digital marketing is helpful for a company that wants to expand their customer base through online marketing and advertising streams. They need to have a website that looks good.

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