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A Good Sign Is Key To Steady Business The Simple Ingredients That Go Into Attracting Customers

By on January 11, 2019


Just how important is a physical sign? This is truly a question for the ages.

The more things change, the more things stay the same. This only becomes more obvious when you shuffle through all your complex algorithms and digital marketing tactics only to find the sign remaining your biggest asset. Useful for directing customers and creating a positive first impression, a good sign will make all the difference for your business going forward. Environment friendly signs are even more useful in today’s eco-conscious world. How can you get everything across in the span of just a few seconds?

Take a trip through the basics and learn about how you can truly squeeze out every last drop of potential from your advertising displays in 2019.

Signs have been used in countless cultures across the course of human history. They’re how businesses communicate their intent and how customers find a shop in the first place. Without a well-placed sign you might as well be casting a random net into the dark. Environment friendly signs are just a modern incarnation of an old tradition, showing off your green attitude even as you try to curry more business. Do this right and you’ll save money even as you make it!

The power of a sign can be easily found in today’s statistics, too. One survey found nearly 85% of the people surveyed either agreeing or strongly agreeing that signs convey the personality of a business. Another survey asked people just how often they interact with business signs on their way home or to work. Around 70% stated they frequently look at the messages on roadside advertising, with many learning about new events solely through that sighting. When it comes to the financial side of things?

You’ll be stunned at just how much you’re getting back. The value of on-site signage is equal (and sometimes surpasses) 24 full-page newspaper advertisements every year. A well-placed sign has the ability to expose local consumers to your brand between 50 and 60 times per month, which is vital when you consider a business sees most of its customers living nearby. This doesn’t just take the form of environment friendly signs, but foam display boards and custom decals. Variety is the spice of life!

The signs you use in your store also go a long way in creating that coveted final sale. According to several studies conducted by Brigham Young University merchandise accompanied by signage sold up to 20% better than merchandise without. This means adding stickers, eco friendly banners, and anything that could help a customer’s browsing experience. Over 85% of customers today live within a five-mile radius of the business. It’s up to you to make sure they end up at your store time and time again.

Using your signs in a smart and efficient manner can be boiled down to a basic list, which has hardly changed over the course of hundreds of years. Are you putting your sign in an area that receives a lot of foot traffic or passengers driving by? Are you switching up your sign presence by adding outdoor environment friendly signs on top of custom canvas prints? Are you making sure you have an attractive logo and basic color scheme? Even the most complex tasks can be boiled down to a simple series of steps.

Make 2019 your year. Bump up your sign presence by double-checking your location, design, and green attitude.

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