Digital Marketing Why It Helps Companies
Updated 4/7/2022
Four Ways Sign Advertising Works
How much does advertising affect us? It affects us more than you might think! In fact, you might not even be aware of the decision process you’re going through when you make a choice about what to buy. As you pass those metal sign holder stands and the acrylic display stands, here’s what happens:
- We make a choice among thousands of options. Amazingly, our brains are able to process being bombarded with an average of 3,000 ads and promotions every day. From what we see on TV to the contents of those metal sign holder stands, to clear window decals with advertising on them, we’re not only seeing it all, but making choices in a fantastically short amount of time. Most consumers make a choice to either stick with a brand they wanted to buy or go to a competitor in about three to seven seconds!
- We do buy a lot of things on impulse, though. Unsurprisingly, about six to ten purchases we make in a store can be called impulse buys. A Mass Merchant Study done in 2014 showed that 16% of unplanned buys were made because someone put the right ads in metal sign holder stands or someone had creative retail display ideas and we noticed it.
- The best thing advertising can do is give us a good feeling about a product. We respond more to this than even to descriptions of how great it is or what it can do for us. A lot of times we really don’t know much about the choice between two or more products, so whichever ones gives us the best feeling is the one we’ll end up buying. And since about 82% of us are making our buying decisions once we reach the store, those display racks and flyer holders really are important to our decision-making process.
- We don’t do as much online as we perceive ourselves as doing. Most people think that they do a lot of research online before they buy something, and while it is true that most of us use our smartphones to do some, 77% of people still go to the store to see and touch products to shop. So while internet advertising is important, those metal sign holder stands are really useful for retailers, too. In fact, a sign that lasts a year costs between $.03 and $.37 cents per person to reach 1,000 people. To reach that many people with a commercial ad would cost $4.05 to $7.75!
We definitely pay attention to advertising. Studies show that merchandise with signage attached tends to outsell merchandise without signs by as much as 20%. Noticing and processing signs is part of the way our marvelous brains work, and is how we make choices: even when we’re not aware of it. Get more here.
Environmentally Conscious The Right Packaging
The environment. It’s a subject that sets off a number of feelings, viewpoints, and positions once it is said. There are some that believe that global warming is occurring, that our environment is being harmed by our use of fossil fuels. There are some that believe global warming is a hoax. This is portrayed as long political lines.
The role of fossil fuels in affecting global warming came to prominence in the documentary “An Inconvenient Truth,” where a filmmaker follows Al Gore as he gives a presentation to a group of people about global warming. In that presentation, he uses statistics and other arguments to show that global warming is happening and that humans are causing it.
There were many who discredited the documentary and any attempt to make global warming a legitimate problem. These sometimes were “scientists” who had been hired by the tobacco companies as they tried to discredit those who said cigarettes caused lung cancer. It is possible or likely that many people took note of this.
There are some people who have become more environmentally conscious since that documentary, as some have been likely inspired to take a harder approach when it comes to the environment. There are advocacy groups today and people who are trying to raise awareness when it comes to global warming, water pollution, and more.
Those who are firm about their belief of the human impact on the environment may have different purchasing attitudes when it comes to products. They might not purchase a product that is not recyclable or comes in a recyclable package. This means a focus on recyclable materials such as plastic, aluminum, and paper.
It is possible that some cities are encouraging this, as they allow for the recycling of materials in a separate bin than the rest of the trash. This is an issue that some people care about. And it is likely they are trying to influence others to follow along the same path of environmental friendliness.
The issues are large. There is water pollution. There is regular pollution. There are fossil fuels. There is factory farming (to some). There is the endangerment of animals in their natural habitats. There is global warming. There is the degrading of the environment with trash. There is more.
Some statistics about the buying attitudes of the environmentally conscious people are worth noting. They are:
- 52% of people around the world make purchase decisions partially due to packaging that shows a brand making a positive social and environmental impact.
- According to a 2016 West Rock Consumer Insights Study, 26% of respondents said that the packaging of a product is extremely important to their overall satisfaction, which is up from 18% in 2013.
- According to a 2016 West Rock Consumer Insights Study, only 14% of consumers feel that brands are making an effort to improve packaging to satisfy consumer needs.
- The 2016 West Rock Consumer Insights Study revealed that 66% of consumers have tried a new product because the packaging caught their eye.
- The 2016 West Rock Consumer Insights Study revealed that 45% of consumers have purchased a product because the packaging was environmentally friendly.
One of these recyclable and environmentally sensitive products is called the clamshell. It is a type of packaging that can be marketed well, as well, to consumers who are looking for a more engaging presentation than just the basic packaging. There are some statistics about clamshells that are worth noting.
- A blister package that folds onto itself is often referred to as a “clamshell”.
- A significant amount of the world?s plastic waste ends up in the ocean, where it causes damages amounting to at least $13 billion per year.
Packaging, by itself, can cause water pollution if it is not recycled. That pollution can enter the streams, the rivers, the oceans, such as when the amount of trash in the Pacific Ocean formed a giant island of trash miles wide. There are terms here that are important. They are user friendly clamshell, utility box plastic, reusable clamshell, and more.
Two others are patented packaging and retail packaging.
The reusable clamshell is important when it comes to protecting the environment. The reusable clamshell is a plastic container than can be reused. This stops another clamshell from being made. The reusable clamshell is helpful for helping the environment. Learn more.
What You Should Know About The LTL Market
Pharmaceuticals are an important part of our society. They prevent disease, treat chronic conditions, and help to manage pain. From antibiotics to antivirals to birth control to pain relievers, the pharmaceutical industry is, not doubt, an important one. When it comes to pharmaceuticals transportation, a pharma logistics solution lies in LTL – or less than truckload – shipping. LTL shipping can provide a fast, cost effective way to move pharmaceuticals across the country.
The LTL industry is a prosperous one, certainly one that can serve as a pharma logistics solution. The LTL market is estimated to be worth over $30 billion dollars. Specialty freight services as well as other types of trucking are responsible for transporting almost 15 billion tons of cargo every year. By 2040, that amount is expected to increase to almost 20 billion tons per year. Every day, large numbers of the 12 million vehicles used to transport goods transverse the country and carry goods to their destinations, like pharmacies. Because of this reliable form of transportation, trucking is a solid pharma logistics solution.
LTL shipping can also provide transportation of good to convention centers as well as brick and mortar stores. Convention centers are popular around the country, with the majority in California and Nevada, as well as Florida. Other than providing a pharma logistics solution, trucking and shipping can also ship a variety of other goods. The most popular around the United States are electronics, motorized vehicles, and machinery. These are also the three most valuable commodities currently shipped.
No matter what you’re shipping and for what purpose, you will be certainly able to find the best shipping type and service for you. From trade show shipments to overweight freight shipments, the trucking and shipping industry can handle any number of accommodations. LTL shipping remains popular as well, particularly for industries like the pharmaceutical industry, which relies on shipments of medications to keep it going. Thankfully, shipping through the LTL market provides a viable pharma logistics solution and keeps millions of people stocked with the medications that they need. The transporting of good has become an incredibly prosperous industry, one that is increasing in worth and estimated to be worth around $400 billion dollars – and anticipated to continue to rise. Trucking is an important part of industry in the United States, and will continue to be so for the forseeable future.