The Basics of Contractor Marketing

The Basics of Contractor Marketing

In the world of marketing, there are several approaches to brand representation that vary across industries. Each business has its own marketing needs, and each brand has its own mission statement and focus. To cater to each business’s specific branding and product, marketers are tasked with creating social media content, printed content, and website content. Website building is one of the most crucial parts of a business’s branding, and independent contractors are no exception. This video provides a brief overview on how marketers go about making websites for general contractors.

What Does a Clinical Lab Consultant Do?

What Does a Clinical Lab Consultant Do?

Are you considering a career in the medical field? Do you want to be an integral part of helping improve patient outcomes? A career as a clinical lab scientist might be right up your alley. In this video, you will meet two clinical lab scientists who will discuss the pros and cons of their work.

Proper Commercial Roofing Is More Important Than You Think

Proper Commercial Roofing Is More Important Than You Think

Like residential roofing, commercial roofing is primarily concerned with property protection. However, commercial roofing takes more materials and is more difficult to install than residential roofing. The YouTube video titled “Business Roof Installation” by Business Construction Live walks viewers through the phases and materials needed in installing a commercial roof properly.

What Are FMV Calculators?

What Are FMV Calculators?

FMV stands for fair market value, which is the price of a property, business, or similar asset a person or company may buy based on the calculated value. FMV calculators are often used in the healthcare setting. For example, when a doctor wants to sell their private practice, they would use an FMB calculator to determine what to sell the practice for. The same goes for a hospital. The administrators at a hospital wouldn’t sell the hospital for an amount that is below its worth!

The Job Of a PR Agency

The Job Of a PR Agency

If you have ever wondered what PR firms do on a day-to-day basis, watch this video for a look into the field of public relations. The main goal of any PR agency is to connect a business with its target audience in order to get its message heard.

How to Market Your Business as a Roofing Contractor

How to Market Your Business as a Roofing Contractor

Many roofing contractors start out as subcontractors working for more experienced roofers or large-scale roofing companies. But if you want to branch off on your own as a roofing contractor and run your own business, that is definitely an option. It isn’t always easy though. Roofers face steep competition, and although their services are necessary, many roofers struggle to maintain a successful small business.