Make Internet Marketing in Chicago Work For You
If you live in Chicago, and have yet to hear about the advantages of Chicago internet marketing, then you need to learn quickly about how you can utilize the web to increase business traffic.
Firstly, your website can host advertisements and get paid for each person clicking on. This is called PPC advertising, which is a model that the company placing the online ads only pays when a user actually clicks on the ad.
There is also search engine optimization marketing. This means that once your website is optimized, it will result higher up on the list of search engines and gain more attention to those searching on the internet. SEO is rated as the most effective lead generation tactic. In fact, 34 percent of marketers call this aspect of Chicago internet marketing “very effective.” Having your website show up higher on the search results would dramatically increase the traffic. Apparently, 42 percent of people who use Internet search engines just click on the top ranking link.
Chicago internet marketing also uses social networking and social media to deliver exposure to your company’s page. Skeptics out there think that social networks are just passing fads for kids, but this is not so. Statistics show that at least 65 percent of adult internet users use at least one social networking site. That means more than half of the adults out there on the internet are on social media, which means there is a wide audience for this method of Chicago internet marketing.
Chicago internet marketing SEO makes use of content that helps boost the website in the search results, and is often put onto social media sites where it can spread even further. Users online will comment or share the post, which exposes even more people to your website. In turn, those newly exposed people might keep spreading it as well. Stats support this as well, showing that 92 percent of retweets on Twitter come from engaging and or relevant content.