3 Common Direct Mail Mistakes To Avoid
Direct mail marketing, also known as print marketing, is one of the oldest and most influential ways of marketing. While it may not be as lighting fast as digital marketing, it has its advantages. For instance, almost half of Millennials will ignore digital ads, but only 15% will ignore direct mail. Direct mail marketing also yields an average 13-to-1 return on investment.
Creative Direct Mail Postcards
Postcard collecting is known as deltiology and is considered one of the three biggest collectible hobbies around the world. Lester Wunderman was known for being the creator of contemporary direct marketing and established the 1800 toll free number along with the magazine description card. Because of this man, the creation of direct mail postcards was plausible and still exists today. These direct mail postcards are great for sending well wishes to someone that you are thinking about, to let family and friends know you are enjoying your vacation, or simply to serve as collectibles for your hobby. There are also business postcards that you are practical for companies needing to send reminders or advertisements to people all over the world.