In the world of marketing, there are several approaches to brand representation that vary across industries. Each business has its own marketing needs, and each brand has its own mission statement and focus. To cater to each business’s specific branding and product, marketers are tasked with creating social media content, printed content, and website content. Website building is one of the most crucial parts of a business’s branding, and independent contractors are no exception. This video provides a brief overview on how marketers go about making websites for general contractors.