Even with the Internet, social media, and e-mail serving as standard methods of rapid communication, signs have not lost any of their power to share messages. In fact, signs are still more relevant than ever for communicating with the public, and in some cases, burnout with the Internet may cause a person to appreciate signs more. After all, no one can get a computer virus from looking at a sign, and a billboard isn’t spying on anyone’s online activities. A lot of market research has gone into finding out how signs can more effectively communicate with consumers of all kinds, and signs vary in their contents and nature. School LED signs, for example, are an eye-catching way to share info, and houses of worship such as churches or synagogues may use them too, like church marquee signs. How can signs such as school LED signs or billboards have an impact on viewers?
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