There’s no denying that Americans love to drink coffee. As a boon for the food industry at a time when other drinks such as soda and bottled water are in decline, coffee has come roaring back in popularity since a decline in the mid 90s. Forty six percent of American workers say coffee helps them stay productive at work and more than half of Americans older than 18 drink coffee every day.

While coffee is a popular drink of choice, a big reason for its popularity is its packaging and labels. Well known brands are easily recognizable in a store and customers tend to trust products they are familiar with.

There are many benefits to having professional custom packaging for products. At the end of the day, if a customer recognizes a company’s product, they’re more likely to trust it and ultimately that means profits for that company. Packaging is the third largest industry in the United States and annually, 95 percent of new products fail. It’s a safe bet packaging plays a part in