How DRTV Companies Fill the Infomercial Void
Direct response production is a vastly successful enterprise today, with lots of infomercial production companies working behind the scenes to craft great advertising spots for clients. These DRTV companies, as they often are called around the industry, have lots of clients in the infomercial DRTV world, who primarily hope to have great quality production on their campaigns to drive more sales and garner more interest among U.S. consumers and those living abroad.