In recent years, the uncertainty with job security and sluggish economy have been driving franchising opportunities and growth. Nowadays, franchises employ over 8 million people, and franchise websites are vital in that regard. Great franchise websites help businesses create content that meets the needs of the local audience it is trying to reach while still keeping consistency with the brand, logo, and message of the franchise. While some businesses are lucky enough to have web content management systems that have been mastered by in house employees, others will use a website development company to help them design their franchise websites. Either way, franchise websites can prove to be a great asset.