Signs in windows are important for any business, especially those that are retail-based. Merchandise that was sold at full price did almost 20% better thanks to signage than merchandise that did not have this. Signs can be used anywhere, from flyer stands to glass door signs. Here is why every store needs them.

It Helps Sell Impulse Buys

Impluse buys are a primary way for stores to make last-minute sales. Many people pick them up if they think they need them, or even if it just seems like a good idea. Impulse buys can be anything from soda and candy, to lip gloss or lighters. Retail displays that have signage alerting customers to a product or sale that is going on with the impulse buy is helpful in getting their attention and having them purchase. Even if the item is not marked down, being an impulse buy, people are likely to pick it up since they’re standing in the checkout lane anyway. Shoppers make over 80% of their buying decisions while in a store, an