Since ads are all around us on a daily basis, it’s no surprise that the average consumer may not notice these ads unless they’re high-quality, unique, or otherwise of interest. Some consumers, however, may pay closer attention than others due to a sign’s excellent design and detailed information. Others may dismiss a sign due to its poor design or because it has become damaged.

Since signs can often be a customer’s first contact with a particular business, an initial response may affect their continued perception of that business. As a result, unless something else entices these customers to visit that establishment, it’s entirely likely that they won’t. A recent survey showed that almost 85% of the participants either “agreed” or “strongly agreed” that signs had the capacity to “convey the personality or character of the business.” That said, approximately 50% of a business’ customers will enter an establishment due to its signage.

Most of a business’ existing or potential