What Is Search Engine Optimization?

It’s likely that you’ve heard of search engine optimization before, but have you ever done a deep dive to learn more about it? Search engine optimization is the key to creating an excellent digital marketing strategy in today’s online world. If you’re ready to learn more about this marketing practice, you’ve come to the right place. Let’s get started.

Search engine optimization is the act of optimizing websites for search engines. This is done in a few different ways.

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First, keywords are integrated into the text on your site. These keywords are search terms that customers might normally use to find businesses like yours. And since you’re probably not the only person with a business in your chosen vertical, the competition is fierce. The businesses that can show up first in search engine results are more likely to grow.

With an excellent keyword strategy and great backlinks, you can make your way to the top of those search engine results. When you’re building backlinks, make sure you’re looking at sites with a high domain rating that are relevant to your business vertical. For instance, if you’re marketing a bakery, look for sites that focus on food- or pastry-related content. Not only will those sites be extra relevant, they’ll also be more likely to link to your business because of it.

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