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Why Packaging Matters Here In The United States

By on February 4, 2019

Here in the United States, many products are sold on a daily basis. After all, the typical grocery store is actually likely to contain as many as 20,000 varying products, stocked neatly on the shelves and ready for purchase. But this also means that the packaging of these products matters quite a bit, as they are all competing for attention among one another and must find ways to stand out and attract the attention of the typical buyer, something that is certainly not always an easy thing to do.

And packaging comes in all different shapes and sizes here in the United States as well as in other places all throughout the world as a whole. From printed vacuum pouches to resealable pouches to valve sealed bags to even just paper coffee bags, there are also many different types of packaging to choose from out there – and so many of these types of packaging offer different benefits. For example, printed paper packaging is typically highly recyclable, something that more and more people are deeming to be a matter of importance in the purchasing decisions that they make. In addition to this, printed vacuum pouches can be ideal to buy because such printed vacuum pouches are able to keep food fresher for longer, thus allowing the buyer to get their money’s worth.

The style of the packaging and the elements of design that go into it are critical as well, for everything from printed vacuum pouches to organic paper bags. After all, companies that pay close attending to the design of their packaging often find that their overall customer interest increases by as much as 30% – at least in comparison to companies that do not take this time and this effort. In addition to this, premium packaging can make more than half of all first time customers return to make more purchases with the same brand or company, which means that paying more for packaging like printed vacuum pouches and the like upfront will more than pay off at the end of the day. In addition to this, more than 65% of all customers here in the United States have actually given a new product a chance simply because of the eye catching nature of the packaging.

But it’s not just about the materials used and the design on them. From portioned vacuum pouches to vegetable and fruit packaging, the information included on the packaging tends to matter just as much. After all, recent studies have found that more than 60% (around 62%, to be more exact) of all customers actually take the time to read all of the information that the packaging contains. For these customers, the depth of information given to them is likely to make a huge difference in whether or not they buy the product or move on to another product of a similar nature.

The use of information on packaging is essential for many people, as looking at food packaging for ingredient lists can be a necessity for many types of people. For instance, people who deal with some type of food allergy will likely want to check to make sure that none of what they are eating has that ingredient in it. Some people even have life threatening food allergies, making thorough and accurate labeling of all the more importance. Some people are also just following very specific and limiting diets, meaning that they cannot have certain ingredients, such as can frequently be the case for those who follow vegan and even just vegetarian diets.

In addition to this, it’s important for all types of food packaging to have nutritional content readily available. Nutritional content can help people to make healthy and informed choices when it comes to what they put in their bodies, and this is a must for a growing portion of the population. Fortunately, nutritional content information is widespread, found on everything from printed vacuum pouches to organic food packaging.

At the end of the day, packaging matters and this is not something that should be downplayed or underestimated. Packaging will directly influence what people are buying, and is therefore critical for good sales here in America.

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