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Types of Professionals Print Marketing Benefits

By on March 7, 2017

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Printing industries are in the business of marketing. They provide a necessary form of advertisement to a variety of businesses. As a result, many businesses across all different industries utilize print services to attract new customers. Most industry professionals can benefit from printing service in some form. If you are a marketing professional, salesperson, or small business owner, you are likely to see customer increases from both digital printing and mail print. Printing services are especially beneficial to the following professionals.

Real estate professionals

The real estate industry is, in many places, over saturated. This means that realtors are constantly competing for business. It is possible that there are hundreds of agents in one small area, all competing for upcoming home sales. The real estate professionals that are the most successful utilize printing services for marketing purposes. They send out frequent mailings to previous and potential customers. They use printing services to notify local residents of current interest rates, local houses on the market, services offered, and current buying and selling incentives.

Beauty professionals

Another populated industry is in the beauty professional services. This includes hair stylists, makeup professionals, and nail care technicians. A consumer may be met with multiple options when looking up local beauty salons. Printings and mailings can be a great way to offer new customer discounts, provide pricing information, or just remind locals of the salon?s location. Direct mail marketing yields, on average, a 13 to 1 return on investment ratio, a number that is much higher than other types of marketing techniques.

Physicians

You probably do not notice local physicians advertising as much as other types of professionals. They have connections with local hospitals and insurance providers, where is also where they receive most of their business from. However, from time to time, you will receive discounts or new office flyers for physicians who have moved into your area. Physicians can benefit from printing companies services, especially when they are just starting out or when they are open to accepting new customers. A few types of physicians that frequently take advantage of printing marketing services include dentists, chiropractors, and physical therapists.

Restaurant owners

The restaurant market is especially difficult to break into. People tend to get used to specific restaurants, and are more hesitant to try out brand new restaurants. For this reason, many new restaurants fail within the first couple of years. Marketing is especially important to succeed and bring in new customers. Approximately 66% of people are more likely to remember to use a voucher if they have a physical copy to carry around. Using wholesale printing services with a voucher or discount coupon is one of the best ways to bring in new customers. Customers are much more likely to try out a new restaurant if they receive a steep discount or free menu items.

Local retailers

You may be surprised to receive occasional print from local retailers. These flyers usually include coupons, upcoming sales, and images of current inventory carried. You may even receive these print items for large chain stores. The purpose of print marketing for retailers is different than other types of professionals. Local retailers are attempting to bring you into the business. They are attempting to remind you that they are there, for your shopping needs. Offering a minimal store discount coupon can actually be very effective, because it brings customers into the store. They will be tempted to purchase an item to use the coupon, and will be shopping for additional wanted items at the same time.

Approximately 92% of shoppers say they prefer direct mail for making purchasing decisions. Print marketing has proven to be very successful for many industries and professionals. Salespeople can use print to market their skills or items being sold. New restaurants can create interest by offering free menu items. Local retailers can offer small discounts that encourage customers to come into the store, often resulting in spending more. Printing is one of the most widely used forms of marketing for good reason. It produces results and increases both customer sales and profits.

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