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Signs for Windows Are Important and Here’s Why

By on April 28, 2018


Signs in windows are important for any business, especially those that are retail-based. Merchandise that was sold at full price did almost 20% better thanks to signage than merchandise that did not have this. Signs can be used anywhere, from flyer stands to glass door signs. Here is why every store needs them.

It Helps Sell Impulse Buys

Impluse buys are a primary way for stores to make last-minute sales. Many people pick them up if they think they need them, or even if it just seems like a good idea. Impulse buys can be anything from soda and candy, to lip gloss or lighters. Retail displays that have signage alerting customers to a product or sale that is going on with the impulse buy is helpful in getting their attention and having them purchase. Even if the item is not marked down, being an impulse buy, people are likely to pick it up since they’re standing in the checkout lane anyway. Shoppers make over 80% of their buying decisions while in a store, and an impulse buy is the perfect example of this.

If a Buyer Doesn’t Know What Something is, Signage is Crucial

People sometimes need help identifying something before they buy it. They might have an idea of what it is, but need the help of signage to be certain before they make a purchase. One perfect example of this is deli signs. Some people might find deli items appetizing, but they aren’t sure what the product is. Thanks to deli sign holders, customers can see what the food is, allowing them to purchase with confidence. This goes a long way when trying to increase sales and keep customers aware of what’s offered to them.

It’s Important to Get Noticed by Customers in Store

People are constantly bombarded with advertising, no matter where they go or what products they’re choosing to buy. Many customers get exposed to over 3,000 types of messages a day, so it stands to reason that the product your store is advertising should be one of them. Signs for windows and other promotional materials that draw attention to a sale or special going on are important. While customers might see other signs with different deals, it’s worth getting the message across since they’re more likely to purchase in store than purposefully go elsewhere.

There are many reasons to use signs for windows to advertise to customers. It’s easy to get their attention, despite the fact that they’ll see other advertising anyway during their day. if it’s for something small or an item the customer is not well-acquainted with, it’s useful to show them what it is so they can make an informed choice. Finally, using signs for windows is helpful to get impulse buys to sell. Customers don’t always see impulse buys, but they usually take advantage of them when they’re in the checkout lane and ready to buy.

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