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How to Create Customer Loyalty

By on October 22, 2013

Measuring customer satisfaction

Creating customer loyalty starts when you understand that there’s an overwhelming appreciation for customer service. Customer loyalty, for you as a business person, means that you don’t have to worry as much about expanding your customer base to keep revenues up. For the customer, it means that your business delivers a good or service whose true value is totally unparalleled by competitors.

If you want to know how to create customer loyalty, you first need to know what excellent customer service entails. Forbes lists a few pointers on how to create customer loyalty through customer service skills, firstly citing the old adage, “the customer is always right.” Even if their belief flies in the face of facts, it’s the truth to them. The key to overcoming this challenge is to find a suitable solution for each party so that the customer leaves happy. Forbes also says that it’s important to empower your employees to help customers without talking to “their boss.” It’s also absolutely vital to admit to mistakes, which can be tough. In those events, it’s important to be very accommodating. Basically, Forbes says, put the customer at the center of your company.

Another way that small businesses learn how to create customer loyalty is through technology. Many large businesses, such as Toys-R-Us, offer customer loyalty programs, which aren’t exactly feasible to small businesses. However, with the advent of mobile devices and cloud technology, small businesses can offer perks through services like Perkville and FiveStars. Intuit, the financing service, says that “These startups … enable small enterprises to deploy customer loyalty programs easily — without paying exorbitant upfront costs.”

Micah Solomon, a customer service consultant, says that if you want to learn how to create customer loyalty, you need to care about the delivery of the product, and its timelines. You need to present the product in a way that makes them feel like you care about them, because you should care about the customer. Customers also expect the product on their timetable, which is often much shorter than yours, making the need that much greater.

Hammering home good customer care skills is how to create customer loyalty. If you have any questions on how to create customer loyalty, feel free to ask in the comments! Ger more information on this topic here: Direct buy

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