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Effective Signage Can Increase Sales

By on August 6, 2018


Effective Signage Can Increase Sales

Signs can be an essential component of a business’s overall marketing strategy. A sign with the company’s logo can help strengthen the brand. Signs are also used to draw attention to promotions and to convey information about the business. According to Neil Patel, 93% of people place visual appearance and color above other factors when shopping. The role of visuals is to grab the consumers attention. They can help drive traffic to your business, increase sales for your e-commerce business or bring traffic that increases overall profit. Whether it’s an ad sign solution, price tags for retail or in-store marketing, making sure your sign attracts attention can help strengthen your brand and expand your business.


Signage not only alerts consumers, they educate them. A 60% off sale sign can be just as impactful as the pet adoption sign depending on its look, message, and presentation. Studies show that full-priced merchandise performed 18% better with signage than without. Several studies, including one from Brigham Young University, showed that merchandise with a printed sign outsold merchandise without a sign by 20%.

Attracting The Impulse Buyers

Despite the rise of online stores, warehouses and boutiques, many people still prefer to buy in-store. Shoppers use their phones to research a product; 77% will go to a store to shop and those shoppers will make 82% of their purchase decisions in the store. According to a study by Marketing Support, Inc. and Leo J. Shapiro and Associates, about one-third of all consumers make a sizeable impulse buy every week. Six to ten purchases in a store can be classified as impulse purchases. According to a 2014 Mass Merchant Study, 16% of unplanned purchases were due to a display noticed while shopping.

An LED Ad Sign Solution

According to LED Sign Supply, LED signs are now becoming one of the most prominent choices by businesses due to their effectiveness. Full color led signs are known for their brightness and clarity. LEDs are good for advertising displays because they provide long-lasting brightness that is environmentally safe, non-toxic and versatile. They use 80% less energy than neon lighting systems and create less strain on the environment because if their power requirements. Additionally, LEDs don’t contain any gasses like mercury or argon that could be toxic. The LEDs used in most signs are rated to last approximately 100,000 hours or about 11 years which guarantees your investment.


If you are looking for an ad sign solution, consider something unique, colorful, noticeable or unique to your business. Signs attract buyers, and more buyers means more money.

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