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Consumer Insights How They Can Make or Break a Brand

By on January 17, 2019


If you’ve ever wondered about the benefits of consumer research, consider this: a company is able to gain insights into what people find helpful and useful. This means if there’s feedback regarding a product or service, you can tweak it, and make it better before it hits the market. This is just one of the benefits, though. Get ready to learn more about how market research can help a company better its products.

Consumers Offer Real-Time Feedback

If you’re doing marketing research and want to see how consumers interact with a product or service, this can give you an idea of how they receive it before it hits the market. Perhaps they don’t like the packaging or feel unsure about how to use the product. By using marketing analysis, you can find out where the disconnect is, and work to improve that, making it a better experience for everyone.

You Can Focus on Your Target Market

Sometimes consumers don’t enjoy the way they get targeted by a company. For example, over 90% of women think that companies don’t understand what they want, or don’t know how to reach out to them in a manner that trusts their buying decisions. Market research companies can get feedback on a company’s approach, and tweak it from there. This makes it easier to know what the consumer wants, how to reach them, and builds a better relationship in the long-term.

Consumers Will Watch What You Have to Say if They Find it Helpful

It’s important not to underestimate the power of advertising and how some people react to it. For example, market research companies find that over 60% of folks will watch a video more than once if they find it useful. It makes sense to create a quality product and offer the right type of advertising to go along with it, so people will be interested in what’s going on. This means a message that is catchy, useful or something funny they’ll enjoy seeing over and over. While getting this kind fo intel might seem frustrating, it’s worth the time to do so, to make sure that folks pick up on what it is you have to offer them.

If you’re not sold on why market research companies can help, consider these facts: you can create a message that is helpful and brings people to you. By using test subjects and seeing how they react to your message, you can edit and change it as much as necessary to ensure you’re researching the right market. Finally, it gives you the chance to see what people think of your product or service before it’s officially released. This gives you plenty of time to change things up and ensure you’re delivering the right kind of message to people. A little planning and forethought can go a long way in helping you succeed in what you’re trying to offer the public.

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