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Advertising, Life Size Posters, and More

By on September 12, 2018

While some people are unaware of how advertising and marketing works, those who are smart are ahead of the curve. Technology is bringing forth plenty of new ways of thinking in terms of how people want to advertise and market products. However, there is one trend that has not faded and will not die and this involves investing in signage like life size posters.

Signage can come in all kinds of different forms which includes display boards, custom display signs, custom banners, and more. Simply put, signage is any type of visual sign that helps raise awareness for a business, event, or product. Here are three factors to focus on to get the most out of life size posters and other types of signage.

Properly Represent Your Business

When creating a custom sign for their business, business owners should make sure that they are putting some creative efforts into this process. This is because a survey revealed that people base the character of a business on their signs. As a matter of fact, 85% of all respondents stated that they agree that a sign is going to show them the personality of a business. So take time to create the right kind of life size posters for your business.

Another survey has revealed that 70% of all consumers believe that a signs quality will directly represent the overall quality of the business. So if you create life size posters that do not look good, then people will immediately suspect your business is not good. Take time to produce something creative and unique and interesting!

Attract Local Customers and More

It is really important for local businesses to focus in on local customers. A recent study has revealed that over 80% of all customers for local companies will live within 5 miles of the business. Any of these local customers will probably see the signage for these businesses nearly 50 or more times a week. So if you make the right life size posters, you could be bringing in a huge number of customers.

Once a business gets a hook in local customers, they need to broaden their horizons. Signs are a great way to advertise to customers on the road because over 70% of all people will at least look at these messages. Therefore, the right placed life size poster is going to really reach a lot of people. Furthermore, a study has revealed that well-placed life size posters can help expose a company to nearly 60 customers a month.

Signage Is A Valuable And Effective Form Of Advertising

There was a study conducted to try and determine what prompts a customer to enter a business. Just about 50% of all customers that walk into a business wanted to do so just because of a sign that they saw. As a result, you can increase traffic just by creating and producing some well-design and well-placed life size posters. However, the best part is that this is an inexpensive form of advertising.

Studies from across the country have revealed that products without signs will sell less than products with signs. As a matter of fact, any product with a sign can sell 20% more than any product without a sign. Furthermore, one sign in front of a business is the same as taking out 24, full-page newspaper advertisements. Therefore, smart business owners are going to invest in life size posters rather than other wasteful and ineffective forms of advertising.

In Conclusion

Advertising and marketing are not as complex as most people imagine if you stick to the basics. Now, it is best to let talented firms take care of internet advertisement campaigns, social media campaigns, and search engine campaigns. However, local business owners can easily create some high-quality life size posters to help boost their products and sales.

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